Business Objectives of High End Clothing Stores

by Trisha Bartle

One of the first objectives of a high-end clothing store should be to fill the store with high-end apparel. Not only will the clothing in your store have a higher price tag than traditional retail clothing stores, it should also be made with higher quality standards and by notable fashion designers. Find high-end clothing manufacturers to sell in your store. According to Laura Tiffany of "Entrepreneur," retail clothing stores should have $250,000 in start-up costs to help with these purchases. Look for manufacturers at the National Register's Fashion Listings or the American Apparel & Footwear Association websites and catalogs.

High-end clothing stores should have advertising objectives, including advertising to their store's target market to cut out the riff-raff. Publish advertisements in high-end local magazines or the fashion section of the newspaper so readers get a feel for the clothing you sell. Name some of the expensive designers your store sells so people know what to expect. If your store caters to both men and women, represent this in the advertisement as well. Although women of all ages like to shop, men between 18 and 40 years old

are the most likely to want to enter your store, according to Tiffany. Avoid lower-quality advertising techniques like handing out poorly printed fliers or having a mascot dance on the street corner. These techniques don't represent the high-end quality of your store.

Show off your store's high-end image in the décor. None of the furnishings or decorations should have a "cheap" feel. A few carefully placed chandeliers and gold hardware can do a lot for displaying a high-end sophistication. The location of your store will also prove your high-end status to customers. A clothing store on Rodeo Drive in Beverly Hills, California, will be expected to carry expensive clothing, while a store in a small town shopping mall may not have as much reputation for sophisticated attire.

High-end clothing stores will provide more to their customers to show loyalty, so they should make this an objective of their business. It could be as simple as offering a glass of champagne to those trying on clothes. Other specialized services include in-store tailoring, special orders and complimentary gift-wrapping. When a customer enters your store, she should immediately feel like she is welcome and appreciated for her business.

Category: Personal Finance

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