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How to Write a Mission Statement in 3 Easy Steps & Examples
When you write a mission statement, this is the part that describes your spark, or the passion behind your business.
Why does your business do what it does? For some people, it helps to think back on why they started their business in the first place.
Mission Statement Examples
This is what our three mission statement examples might look like when you add "why" to them:
My company's purpose is to:
- Sell shoes of the highest quality so every customer can find a pair of shoes they actually love to wear.
- Provide educational services that allow all children to experience learning success and become life-long learners and contributing members of our community.
- Grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices.
When you're finished, have another
look at your mission statement and see if it says what you want to say or if there's a better way of phrasing it. Be sure to change the phrase "my company's purpose" to the name of your company.
"My company's purpose is to grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices",
might be rephrased to produce this finished mission statement:
"At Earth's Bounty, we grow market vegetables in a way that's good for the earth and good for the table".
And another example:
"Our company's purpose is to provide educational services that allow all children to experience learning success and become life-long learners and contributing members of our community"
could be better phrased as:
"Our company, Hopscotch Learning, exists to provide educational services that allow children to experience success in learning and success in life."
Category: Small business